Local SEO

Local SEO in Denver, from an
AI marketing agency.

ProxMedia is an AI marketing agency. We build a web presence that’s impossible to ignore: ads that bring the customers, AI systems that answer them, and the sites, SEO and Google profile that make it all land. This page is the SEO part: getting you into the Google map pack, and into the AI answers people now ask instead of searching. Everything below is what that involves, including the parts that rarely make the sales pitch.

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01 · Ranking factors

What actually decides local rank

Google ranks local results on three things: relevance (does this business match what was searched), distance (how close it is to the person searching), and prominence (how well known it is online). That is the whole model, and it is worth knowing before you pay anyone.

Distance you cannot change. Relevance is mostly your website and your Google Business Profile, and it is the fastest thing to fix. Prominence is reviews, citations and links, and it is the slowest. Any agency selling you a lever that beats distance is selling something that does not exist, and any agency that will not tell you which of the three they are moving is worth a second look.

Relevance: fastest to moveProminence: slowestDistance: fixed
  • Relevance: your site, your profile categories and services
  • Distance: fixed by where the searcher is standing
  • Prominence: reviews, citations and earned links
  • We tell you which one a given piece of work moves
02 · Google + AI search

Two engines now, and they read different sources

Google’s AI and ChatGPT do not answer from the same places. Google’s AI leans hard on the business’s own website. ChatGPT leans more on forums, directories and listings.

So your website does a lot of the work for one, and the other needs off-site work: listings, citations and reviews. That is why we do not treat the two as separate projects.

Google AI: your site does the workChatGPT: off-site does the work
  • Structured data and answer-first copy for Google’s AI surfaces
  • Bing Places, the lane ChatGPT’s sources still run through
  • The directories AI actually cites, worked in measured order
  • Reported as impressions and crawler hits, not screenshots
03 · The work

The work, and it is deliberately boring

There is no clever version of this. The profile gets claimed, verified and filled out properly. The structured data goes on every page as one linked graph using the right business type, not a generic one. Your name, address and phone match everywhere they appear, because a mismatch there is an easy problem to miss. Citations get claimed in the order the evidence supports rather than alphabetically. Reviews get requested steadily instead of in bursts.

Then it gets reported monthly from Search Console, per page and per query, using the position for that specific URL rather than the site-wide chart average. Those two numbers are not the same thing, and quoting the friendlier one is how a client gets told a page moved when nothing of the kind happened.

Foundation ships with every siteOngoing is the monthly service
  • Profile claim, verification support, categories, services, hours, photos
  • One linked structured-data graph with the correct business subtype
  • Name, address and phone reconciled across every listing
  • Citations claimed in measured priority order
  • Steady review requests, sent by you, coached by us
  • Monthly report read per URL, never off the chart average
04 · Red lines

What we will not do

A lot of what gets sold as local SEO is either against Google’s rules, against the FTC’s, or simply does not work, and the client is the one holding the risk when it unravels.

We would rather show you the ceiling honestly than sell you a number we cannot control. If another agency has promised you a specific ranking by a specific date, ask them to put that guarantee in the contract.

Worth asking any agency you talk to
  • We will not buy links or authority placements. That is a link scheme.
  • We will not write, trade for, or incentivize reviews without disclosure.
  • We will not mark up your own reviews as star ratings. Google has ignored self-serving stars since 2019.
  • We will not post as a fake customer on Reddit or anywhere else.
  • We will not promise you a ranking. Google itself gives no such guarantee.
05 · Proof

One HVAC shop, on page one

Atlas Mechanical is an HVAC company in Lone Tree. We rebuilt the site, fixed the Google Business Profile and put one linked structured-data graph on every page. The reviews are his.

On a signed-out check on September 17, Atlas showed up on page one in Lone Tree for furnace repair, AC repair and boiler repair. That is the only ranking we quote, because it is the one we checked, and it is read for that page and that query, not off a chart average.

Read the Atlas Mechanical case study →

HVACLone Tree, CO
  • Google Business Profile fixed
  • Structured data on every page
  • Page one in Lone Tree for furnace, AC and boiler repair (9/17 check)
Service Areas

Denver first, Front Range too.

Based in Denver. Primary service area is Denver, Aurora, Littleton, Castle Rock, Lone Tree and Cherry Creek, and we work with clients across the northern Front Range in Greeley, Loveland, Johnstown and Fort Collins. If you are searching for a local SEO company in Aurora, that is inside our primary area and the same work applies. Local SEO is not a mail-order product, so if you are outside that footprint we will say so on the call rather than take the work.

FAQ

Local SEO questions, answered straight.

How long does local SEO take?

Google Business Profile work can show movement within weeks. Citations take longer to spread across the directories. On-page changes on competitive terms can take months, and reviews build over months rather than weeks. Anyone quoting you a date for a specific ranking is guessing.

Can you guarantee I'll rank number one?

No, and neither can anyone else. Google's own guidance on traffic drops says there is no guarantee that changes you make to your website will result in a noticeable impact in results. If something more deserving exists, it keeps ranking. We sell the work and the reporting, never a position.

Do you buy backlinks?

No. Paid links that pass ranking credit are a Google link scheme violation, and the packages sold as authority placements are exactly that. We earn links the slow way instead, by claiming the listings that already want your information and by being worth citing.

Will this get me into ChatGPT and AI answers?

It improves the odds, and nobody can honestly promise more than that. AI answers are not stable: ask the same engine the same question a day apart and the sources shift substantially, while Google's map pack moves far less from day to day. So we report Search Console AI impressions and AI crawler hits, which are counts, rather than a screenshot of one lucky answer.

What if I don't have a Google Business Profile yet?

We walk you through claiming and verifying it. Verification needs the owner, so we cannot do that part for you, but we set up everything around it and tell you exactly what to click.

Is local SEO included with a website build, or is it separate?

The foundation ships with every site: structured data, consistent name, address and phone, profile setup, and Search Console. Ongoing local SEO, meaning active profile management, citation work, and monthly reporting, is the monthly service.

Ready when you are

Find out where you actually stand.

We’ll look at your profile, your listings and your site, and tell you which of the three ranking factors is holding you back. No obligation, and we’ll say so if the answer is that you don’t need us.

Rankings take months. If you want customers sooner, Meta ads can run alongside, and our AI systems answer the leads either one brings in.

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