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<!-- lastmod = date of the last REAL content change on that URL. Never bump it for a
     re-ping, a redeploy, or to "look fresh" — Google treats unreliable lastmod as a signal to
     ignore, which devalues the honest bumps. SEO-BUILD-PLAYBOOK.md RED LINE #4.
     2026-08-25 = the Denver geo re-anchor (real copy change on all 13 pages).
     2026-09-10 = marketing-agency re-anchor: title, meta, schema description and hero
     identity sentence on / and title+meta on /services. Those two URLs only.
     2026-09-21 = S5 local-SEO section (visible headline, two paragraphs, bullet list) added to
       /web-design-for-plumbers and /web-design-for-hvac. Those two URLs only.
     THE RULE (written 2026-09-21 from audit doc 14, applied to every future edit):
       visible content change on a URL = bump that URL to that day;
       nav, meta, title, schema, link or header-only edits = NO bump.
     2026-10-29 = AEO pass: entity line under every hero, four AI-receptionist trade pages, Atlas numbers block,
       carrier-registration wording. Visible copy on every marketing URL, so every one bumped; /local-seo unchanged.
     Under-reporting is safe. Over-reporting teaches Google to ignore the field. Existing
     values are never tidied, only appended to by a real change.
     2026-09-21 log: /web-design-for-plumbers and /web-design-for-hvac gained a visible
     local-SEO section (a real content change), and / + /services gained one in-copy link.
     lastmod deliberately left alone on all four: the execution brief said bump nothing;
     the plumbers/hvac bump is Isaiah's call.
     2026-09-21 log: /about added as a NEW url (lastmod = its real publish date). The same-day
     founder-name schema fix on 5 pages and the footer About link on all pages are schema/nav-only:
     no bump, per the rule.
     2026-10-19 = SEO upgrade batch A (doc 18): /marketing-agency gained a visible digital-marketing
       section + one FAQ pair; /local-seo gained a visible Proof section + one service-area sentence.
       Those two URLs bumped. / and 5 other pages got title/meta/link-only edits: NO bump. -->
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    <loc>https://proxmedia.co/</loc>
    <lastmod>2026-10-29</lastmod>
    <priority>1.0</priority>
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    <image:image>
      <image:loc>https://proxmedia.co/assets/work/nailspa-desktop.jpg</image:loc>
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  <url>
    <loc>https://proxmedia.co/ads</loc>
    <lastmod>2026-10-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://proxmedia.co/ai-systems</loc>
    <lastmod>2026-10-29</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://proxmedia.co/local-seo</loc>
    <lastmod>2026-10-19</lastmod>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://proxmedia.co/web-design</loc>
    <lastmod>2026-10-29</lastmod>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://proxmedia.co/marketing-agency</loc>
    <lastmod>2026-10-29</lastmod>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://proxmedia.co/about</loc>
    <lastmod>2026-10-29</lastmod>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://proxmedia.co/atlas-mechanical-case-study</loc>
    <lastmod>2026-10-29</lastmod>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://proxmedia.co/how-it-works</loc>
    <lastmod>2026-10-29</lastmod>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://proxmedia.co/pricing</loc>
    <lastmod>2026-10-29</lastmod>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://proxmedia.co/web-design-for-hvac</loc>
    <lastmod>2026-10-29</lastmod>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://proxmedia.co/web-design-for-roofers</loc>
    <lastmod>2026-10-29</lastmod>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://proxmedia.co/web-design-for-electricians</loc>
    <lastmod>2026-10-29</lastmod>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://proxmedia.co/web-design-for-plumbers</loc>
    <lastmod>2026-10-29</lastmod>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://proxmedia.co/web-design-for-general-contractors</loc>
    <lastmod>2026-10-29</lastmod>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://proxmedia.co/web-design-for-dentists</loc>
    <lastmod>2026-10-29</lastmod>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://proxmedia.co/web-design-for-med-spas</loc>
    <lastmod>2026-10-29</lastmod>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://proxmedia.co/ai-receptionist-for-hvac</loc>
    <lastmod>2026-10-29</lastmod>
  </url>
  <url>
    <loc>https://proxmedia.co/ai-receptionist-for-plumbers</loc>
    <lastmod>2026-10-29</lastmod>
  </url>
  <url>
    <loc>https://proxmedia.co/ai-receptionist-for-roofers</loc>
    <lastmod>2026-10-29</lastmod>
  </url>
  <url>
    <loc>https://proxmedia.co/ai-receptionist-for-clinics</loc>
    <lastmod>2026-10-29</lastmod>
  </url>
  <url>
    <loc>https://proxmedia.co/notes</loc>
    <lastmod>2026-10-29</lastmod>
  </url>
  <url>
    <loc>https://proxmedia.co/notes/call-booking-rates-by-trade</loc>
    <lastmod>2026-10-29</lastmod>
  </url>
  <url>
    <loc>https://proxmedia.co/notes/unbooked-calls-bookable</loc>
    <lastmod>2026-10-29</lastmod>
  </url>
  <url>
    <loc>https://proxmedia.co/notes/front-range-hail-reports</loc>
    <lastmod>2026-10-29</lastmod>
  </url>
  <url>
    <loc>https://proxmedia.co/notes/what-homeowners-say-matters</loc>
    <lastmod>2026-10-29</lastmod>
  </url>
  <url>
    <loc>https://proxmedia.co/notes/the-review-bar-moved-to-4-5</loc>
    <lastmod>2026-10-29</lastmod>
  </url>
  <url>
    <loc>https://proxmedia.co/notes/half-of-new-patient-inquiries-never-book</loc>
    <lastmod>2026-10-29</lastmod>
  </url>
  <url>
    <loc>https://proxmedia.co/notes/colorado-added-225-electrical-shops</loc>
    <lastmod>2026-10-29</lastmod>
  </url>
  <url>
    <loc>https://proxmedia.co/notes/paid-lead-books-less-than-half</loc>
    <lastmod>2026-10-29</lastmod>
  </url>
  <url>
    <loc>https://proxmedia.co/notes/a-web-form-can-wait-42-hours</loc>
    <lastmod>2026-10-29</lastmod>
  </url>
  <url>
    <loc>https://proxmedia.co/notes/four-in-five-would-rather-talk-to-a-person</loc>
    <lastmod>2026-10-29</lastmod>
  </url>
  <url>
    <loc>https://proxmedia.co/notes/only-14-percent-answer-an-unknown-number</loc>
    <lastmod>2026-10-29</lastmod>
  </url>
  <url>
    <loc>https://proxmedia.co/notes/being-asked-works</loc>
    <lastmod>2026-10-29</lastmod>
  </url>
  <url>
    <loc>https://proxmedia.co/notes/where-colorados-roofers-are</loc>
    <lastmod>2026-10-29</lastmod>
  </url>
  <url>
    <loc>https://proxmedia.co/notes/one-bad-bot-and-theyre-gone</loc>
    <lastmod>2026-10-29</lastmod>
  </url>
  <url>
    <loc>https://proxmedia.co/notes/your-google-profile-went-stale</loc>
    <lastmod>2026-10-29</lastmod>
  </url>
  <url>
    <loc>https://proxmedia.co/notes/four-trades-four-growth-rates</loc>
    <lastmod>2026-10-29</lastmod>
  </url>
  <url>
    <loc>https://proxmedia.co/notes/eight-in-ten-have-fewer-than-ten</loc>
    <lastmod>2026-10-29</lastmod>
  </url>
  <url>
    <loc>https://proxmedia.co/notes/where-small-employers-use-ai</loc>
    <lastmod>2026-10-29</lastmod>
  </url>
  <url>
    <loc>https://proxmedia.co/notes/where-the-100x-rule-comes-from</loc>
    <lastmod>2026-10-29</lastmod>
  </url>
  <url>
    <loc>https://proxmedia.co/notes/more-med-spas-fewer-new-guests</loc>
    <lastmod>2026-10-29</lastmod>
  </url>
  <url>
    <loc>https://proxmedia.co/notes/the-monday-after-the-hailstorm</loc>
    <lastmod>2026-10-29</lastmod>
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  <url>
    <loc>https://proxmedia.co/notes/on-call-but-the-phone-is-not</loc>
    <lastmod>2026-10-29</lastmod>
  </url>
  <url>
    <loc>https://proxmedia.co/notes/the-summary-above-your-reviews</loc>
    <lastmod>2026-10-29</lastmod>
  </url>
  <url>
    <loc>https://proxmedia.co/notes/the-job-is-done-did-they-see-it</loc>
    <lastmod>2026-10-29</lastmod>
  </url>
  <url>
    <loc>https://proxmedia.co/notes/two-ways-to-lose-the-customer-on-a-review</loc>
    <lastmod>2026-10-29</lastmod>
  </url>
  <url>
    <loc>https://proxmedia.co/notes/where-colorados-hvac-and-plumbing-shops-are</loc>
    <lastmod>2026-10-29</lastmod>
  </url>
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